About the Contributors

Acknowledgments

Introduction

Martin Melaver

Chapter 1 Narrating Values， Shaping Values， Creating Value

Martin Melaver

Chapter 2 "Green Glue"： HR Practices and Processes

That Make Sustainable Values Stick

Zelda Tenenbaum

Chapter 3 Green from the Inside Out

Tommy Linstroth

Chapter 4 Green Is the Color of Money

Denis Blackburne

Chapter 5 Green Is （Also） the Color of Inexperience：

Learning from a LEED Pilot Project

Randy Peacock

Chapter 6 Existing Buildings： The Green-Headed Stepchild

of the Sustainability Movement

Scott Doksansky

Chapter 7 Dollars and （Common） Sense： Realizing the Value of Green for Key Users

Colin M. Coyne

Chapter 8 Sustainable Brokerage： Diffusing Green

Practices to Gain Broad Market Acceptance

Rhett Mouchet and Clara Fishel

Chapter 9 The Fine Print： Legal Issues in Green

Building Projects

Robert E. Stanley， Esq. and Justin Shoemake， Esq

Chapter 10 Marketing Sustainable Development：

A Million Shades of Green

Dan Monroe and Lisa Lilienthal Conclusion： Inscribing Key Lessons Learned into the Fabric of a Green Business

Martin Melaver

Index