ING照明的品牌主张是：生活的品质，生命的真谛。品牌的本质就是发现梦想。这个观点，既是对 ING品牌产品的诠释，也是对购买和使用 ING品牌的顾客的写真。

注重学习，相互帮忙

互相尊重，客户、员工、企业共创未来。

Talent first, technology innovation

Focus on learning, mutual help

Respect each other, customers, employees and enterprise to create the future.

ING把产品的品质视为企业的生命，高品质来源于科技的不断创新，创新是企业发展的主题。

Ruizuan regard the product quality as the life of enterprise, high quality from technology innovation, innovation is the enterprise development.

品牌的生命力来自品牌的核心价值和品牌识别在消费者心智中的占位，灯饰卖场的每一个细节都要尽量体现出品牌的个性和内涵。

Brand vitality from the core value of the brand and brand recognition in the consumer, lighting sells the placeh-older every detail to try to reflect the brand personality and connotation