营销理念在房地产市场营销中的运用
房地产市场营销是将潜在市场机会转化为现实市场机会,实现企业自发展的有效手段,因此是房地产开发经营成败的关键.本文运用营销理念,从房地产产品可以分为三个要素论证了营销理念在房地产市场营销中的运用.
第九章房地产市场营销
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